There’s a bit of a fight between Mercedes and BMW as to whom came out on top in the sales charts in the global race last year – and the winner depends on your point of view.
If you’re taking up the brands alone – Mercedes-Benz and BMW, then the former came up first with 2.23 million cars delivered last year as opposed to the latter’s two million units. But you can also take into account the BMW Group’s Rolls-Royce and Mini brands because Mercedes’ figure also includes the Smart brand. Then the Bavarians would still rule the luxury market worldwide, with a total of 2.37 million examples. Audi trails them altogether with 1.87 million vehicles. Whatever way you look at it, neither BMW nor Mercedes are comfortable with their situation. So, according to the latest rumor, BMW is looking to position itself as the leader with the namesake brand – with a strategy that includes 40 new car introductions over the next two years.
Naturally, most of the new car premieres will be new generations and versions of existing models – but there are absolute novelties as well: the X2 and X7 sport utility vehicles. The new Z model, coming to replace the axed Z4, is also brand new. Another example of an all-new entry would be the long-awaited i8 Spyder finally coming out next year. BMW’s CEO Harald Krueger discussed at the company’s annual press conference about “the biggest model offensive ever” that is part of a “transformation unlike anything our company has seen before.”