The German automaker has so far produced all-electric models under the i sub-brand, with plug in hybrids now married under the iPerformance moniker.
But the latest rumor flying off the mill has BMW building a complete electric car range outside the i subbrand, with models using zero-emission powertrains being the 3 Series, the X4 and Mini Cooper. In the case of the 3 Series, we’ll have to wait for the arrival of the seventh generation model, according to the report, which comes from German media. It appears the leaks from around BMW chairman Harald Kruger paint a new strategy – some of the regular production models will also get pure-electric drive systems. This is part of the move against new competitors such as Tesla but also to counteract regular foes – Audi, Mercedes, Jaguar, etc.
BMW’s slew of new electric models will become available starting 2018 alongside the regular i subbrand offerings, and among the electrically powered versions – 3 Series, X4 – there’s also a Mini Cooper showing up. It appears the complete details of the new product strategy will be presented by the top manager during a BMW board meeting scheduled for the end of September – and an official announcement could be expected during the Paris Motor Show.