Report – BMW’s top brass to skip Paris due to electric strategy talks image

According to the latest rumor off the mill, the only top manager from BMW to attend the Paris Motor Show will be Ian Robertson, board member for sales and marketing of BMW Group.

This is because at the same time the rest of the director’s board will be holding talks concerning the strategy for electric cars the automaker should adopt – you may remember we recently spoke about the upcoming introduction of electric versions for the next generation 3 Series, the X4 and even the Mini Cooper. Now another report claims the BMW managers are only now gathering to attempt to reach a conclusion about the future plans of the company in terms of electric vehicles. It appears executives haven’t made up their minds about speeding up or not the advancement of electric models. Norbert Reithofer, leader of the i3 project, is reportedly pressuring CEO Harald Krueger to further expand the electric projects of the automaker.

Apparently some of the executives are unwilling to let the company pour more money into the i subbrand until the i3 and i8 develop higher deliveries and the EV case becomes a more viable business case. BMW CEO Kruger is also going to skip Paris for the meeting – even though the company usually has about eight top managers at every major auto show to handle corporate businesses.

Via Automotive News