Report – Buick Avenir concept not heading to the production line image

Among the stars of the 2015 North American International Auto Show we can definitely count the spectacular Buick Avenir concept, and its appearance was critically and fan acclaimed.

It appears the strong reaction for the prototype which was also the recipient of the EyesOn Design Award for Design Excellence in the concept car section has led to the brand considering a production series version. Now another report paints a bleaker picture as Buick and GMC chief Duncan Aldred has apparently confirmed the Avista will forever remain a design study. He explained the sedan market is currently on a negative trend and General Motors has decided to focus on its “emerging and strengthening Cadillac line.” The remark may also suggest some friction in between the brands with GM the Avenir would easily snatch sales from the newly introduced Cadillac CT6 – which represents a sizeable investment for the company.

The manager of course declined to speculate on any such consideration but did say the Avenir “would have been a viable business case” even as large sedans are losing the battle to the crossovers and SUVs in the segment. The same can be said about the stylish Avista concept that debuted this year and also took home the Design Award for Design Excellence in the concept car section to mark the second consecutive win for the brand. This reaction has been easily predicted but we’re hoping the future models of the brand would take at least in part cues from the stylish designs of the Avenir and Avista concept cars.

Via Automobile Magazine