Report – Buick Verano to be retired from US lineup image

According to the latest rumor flying off the mill, sources from within General Motors’ ranks are tipping the US media to the impending retirement of the Buick Verano from the US market.

The US automaker unveiled the refreshed Verano in China last year during the Auto Shanghai event – it’s more upscale than the outgoing model and has the latest take on the corporate waterfall grille as well as Avenir-like wing-shaped HID xenon headlights featuring LED daytime running lights and an LED wing shape for the taillights. But the new report indicates the new version will not reach the United States. It appears, according to the unnamed insiders, that Buick has to rethink the fate of its base sedan model due to the rising popularity of the crossover segment, adding the model will most likely live on throughout the 2017 model eyare before being retired.

Such a decision is a tad surprising even considering the crossovers now make up a big chunk of Buick’s home sales – and the figures are only going to rise once the Envision reaches dealerships in June. Buick’s U.S. Vice President, Duncan Aldred, has also hinted the maker needs volume champions – instead of vehicles that sell in the thousands of units per year. The automaker hasn’t commented on the rumor but we may get a hint towards it being true as the company spokesperson refused to dismiss the rumor, only saying the brand hasn’t “announced plans for a next-generation Verano.” If this report pans out, buyers looking for classy yet affordable sedans might flock to Cadillac, which is rumored to develop a new entry-level vehicle underneath the ATS.

Via Automotive News