The luxury US automaker is looking to reclaim its top position in the premium segment with a reported onslaught of models – no less than four new crossovers and four new sedans – coming out by 2022.
According to the rumor mill, CEO Johan de Nysschen wants to surge past the 308,000 unit sales from 2016 by making gains in markets like China, and investing more than $800 million at home in the United States. The eight new models will start off at a BMW X1-sized SUV – possibly the XT1 or XT2 and end up with a flagship sedan, the CT8 (name again not confirmed) that should arrive in 2021. We’ll also see the XT4, which should also arrive in Europe as a compact entry, the second generation XT5 as well as a larger XT7 or XT 8 to position itself in the high-end spectrum of the SUV segment.
The three sedans will naturally include the eagerly-awaited CTS successor, and it seems Cadillac is also ready to embrace the worldwide push for efficiency. “Electrification is a must,” de Nysschen said in an interview. “But in terms of plug-in hybrid and EV technology, we must let GM carry the candle.” The first model in the company’s new strategic range enhancement will be the XT4 crossover, coming out later this year.