Report – Cadillac wants to take on the German premium brands image

GM’s luxury brand plans to expand its premium crossover portfolio by 2017 to better compete the established German brands in that segment.

Cadillac also is in the midst of an unprecedented new-model rollout that will see it introduce at least six new or redesigned vehicles in the United States and China over the next 2-1/2 years, before the new crossover vehicles are launched, according to three automotive supplier sources familiar with Cadillac’s plans.

Cadillac spokesman David Caldwell declined to comment on the brand’s specific plans, but said, “We’re working hard to elevate and expand the brand,” including an extension of its crossover offerings.

Cadillac plans to unveil a replacement for its midsize SRX crossover in early 2016 and expects to add two more crossovers – one larger than SRX and one smaller – in 2017, according to the supplier sources. All three new Cadillac crossovers likely will be sold in the United States and China, but plans for Europe are less certain, the sources said.

Audi, BMW and Daimler’s Mercedes-Benz are all in the process of dramatically broadening their crossover ranges in the next few years: BMW already has four offerings and is adding the X4, Mercedes-Benz has three new models on the roster – GLA, GLC and MLC while Audi has plans to increase its crossover offerings from three to seven over the next six years, ranging from the tiny Q2 to the ultra-luxury Q9.

Via Reuters