Chief executive officer Elon Musk told a German newspaper the electric car company strives to sell around 10,000 units annually in Germany by 2015 as it enhances its network of charging stations.
Tesla’s high performance, all-electric Model S started commercialization in Europe in August, and even overshadowed Volkswagen’s Golf as the bestselling model in Norway in September.
“I have confidence in the German consumer,” Tesla Chief executive Elon Musk was quoted as saying in an interview with Welt am Sonntag. “Our fast charging stations should cover around half of Germany by the end of March 2014 and the entire country by the end of 2014,” he said, adding he expected there to be 25 Tesla dealerships in Germany by the end of next year.
Even vehicle deliveries of 10,000 cars would represent only a small percentage of the German car market. Main industry association VDA forecasts overall sales to reach between 2.9-3.0 million cars this year, a drop from 3.08 million in 2012, and expects them to remain around the 3 million vehicles mark over the coming years.
The Model S price starts from 71,400 euros ($98,500) in Germany, but Tesla is currently working on also developing a third-generation electric car by 2017 that will cost between $30,000 and $35,000, entering the domain of mainstream gasoline/diesel cars.