Porsche is aiming for a bigger client net in China by allowing its entry-level line of models – the Cayman coupe and Boxster roadster – to become even more accessible.
The aim is to deliver a huge increase – almost double – in terms of sales for the newly minted 718 Boxster and 718 Cayman – but in return the car will have way less power than their European and US-spec counterparts. The new standard versions for the coupe and roadster will make do with 250 horsepower (186 kilowatts), whereas the more powerful European and US models come from the start with 300 hp (223 kW) as the entry-level option. In return, the Chinese pricing will begin at less than 600,000 yuan (about $90,000) and China will become the exclusive market for the new 718 Cayman and Boxster packing a 2.0-liter four-cylinder 250-hp engine.
According to Jan Roth, the boss for the 718 series, both model sales could soar to around 4,500 units in 2017 in China – making a swift jump from the 2015 figures of close to 2,500 Boxsters and Caymans. The Chinese market – the largest in the world – is also Porsche biggest single market, so the company is naturally looking at ways to further improve its position there. On the other hand, in China, just like anywhere else, SUVs rule – for example here the Cayenne sells almost 16 times better than the 911 line.