According to sources close to the matter, Fiat Chrysler Automobiles CEO Sergio Marchionne sees the carmaker’s 4×4 oriented Jeep brand growing by 2018 its sales to exceed 1.5 million cars, with increases focused in China and South America.
The soon to be established new entity – Fiat Chrysler Automobiles – will have a Netherlands residence, pay taxes in the UK and get listed on both Milan and New York’s stock exchange.
Aiming to secure the position it holds now – the seventh largest automaker in the world, Marchionne sees the Jeep brand as one of its main drivers of growth, aided by all new product like the new Renegade small SUV.
The iconic American brand saw its sales in 2013 increased by 36% to reach 731,565 vehicles, and Marchionne will shed more light on his plans for the brand – and all others within the group – on May 6 in Auburn Hills, Michigan.
As far as the Renegade is concerned, Fiat will start building the Jeep model since June at a plant in Melfi, Italy, with an initial production capacity of 150,000 units. The model will be manufactured next to its platform sibling – Fiat’s 500X. Before the end’s year FCA will also start pilot production of the Renegade in South America at the group’s most advanced plant globally. After finally reaching an agreement for Jeep production in China, the Renegade would also be built there since 2015.
Via Automotive News Europe
by Aurel Niculescu
) - Monday, May 5th, 2014 - filed under Chrysler
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Discuss: Report – Chrysler aims to reach double Jeep sales by 2018