Report – Citroen adding production shift to cope with C4 Cactus demand image

It seems that oddly designed crossovers are striking the right nerve for buyers, with our best examples being the sales success in the US of the Jeep Cherokee and in Europe of the Citroen C4 Cactus.

The latter seems to be doing so well – Europeans are also crazed about subcompact and compact crossovers/SUVs – that a report coming from Spain’s La Tribuna de Automocion claims the French automaker is ready to increase the model’s production.

Citing undisclosed industry insiders, the report says PSA Peugeot Citroen has decided to implement another production shift at the Villaverde assembly facility near Madrid as clients swarm to buy the C4 Cactus. The Spanish report claims the factory would get workers coming in for duty during four Saturdays in November.

The C4 Cactus was launched in France last month and according to the paper, Jose Carlos Robredo, the plant’s chief also told reporters that the C4 Cactus is such a tremendous success in Europe that the company has moved to increase daily output by 20% as the model reaches all markets across the region.

Citroen is targeting budget conscious buyers of compact cars with the C4 Cactus, a model that was developed with an utilitarian emphasis and uses a stretched version of the platform that is used for the C3 and Peugeot 208 subcompacts to reduce costs.

Via Automotive News Europe