Report – Citroen strategy also including electric cars, besides interesting design image

We can all see the French automaker is going back to its good old days when its cars were not necessarily the best out there, but they were among the most interesting.

We got a hint of that with the C4 Cactus and C4 Picasso, but now the trend seems to become a strategy – just look at the new generation C3 or at the E-Mehari. But according to the British chief executive officer of the brand, Linda Jackson, the progress of the brand represents so much more than expressive designs. More importantly, the executive has tipped the media to the upcoming apparition of another two electric vehicles by the turn of the decade. It appears the “rebirth” of the brand will go on with the production version of the Aircross concept which is turning into a midsize SUV – and the extended model roster will encompass eight passenger car lines.

Set to follow up from the limited-sales E-Mehari, the two new electric vehicles will be located inside the B segment (from 2019) and the C segment (in 2020), after the new SUV’s production kicks off in 2018 at the PSA Group plant in Rennes. The eight model lines will be global and the company will suit them towards local tastes – for example the new China-exclusive C6 limousine is less unconventional and more chrome-oriented. “We want to be modern and fresh, but these values will have to be adapted to each segment and market,” commented Jackson.

Via Autocar