Wolfgang Durheimer’s stint in high-ranking positions within the VW Group is coming to an end – the former Bugatti President gave up his place last month to Winkelmann and he’s now reportedly being cleared off from Bentley as well.
Durheimer had to withdraw from Bugatti last month in favor of ex-Lamborghini CEO and current Audi Sport chief Stephen Winkelmann and he’s allegedly being forced out of his chief executive officer commission from Bentley as well – he served as CEO of Bentley and president of Bugatti since 2014. In his place, a well-known professional from Jaguar Land Rover – Adrian Hallmark – is coming to assume the CEO position at Bentley. Currently the latter is leading the British group’s strategy, and previously served for Porsche, VW in Asia, and even Saab, before entering his current organization back in 2010.
Durheimer being taken from the command of both Bugatti and Bentley is reportedly part of the huge management shift within the VW group, following the recent trouble caused by the Dieselgate scandal. The transition also includes former VW logistics and operations management team member Peter Bosch assuming a new role at Bentley – heading the manufacturing department. Hallmark is expected – if he indeed assumes the role of Bentley CEO – to continue Durheimer’s work towards delivering the first electric Bentley, a model that will share components with the upcoming Porsche Mission E series model.
Via Manager Magazine