According to sources that have knowledge of the plans, Fiat Chrysler Automobiles luxury unit Maserati is ready to lift the production output of two key models – the sedan duo of Ghibli and Quattroporte.
While analysts and observers have been very cautious of the increases involved in the five-year strategy released by the company’s CEO, it looks like the reports favor the executive, at least when the small luxury Italian division is concerned. Fiat’s European operational revival depends on a daring upscale move – the revival of the Alfa Romeo sports brand and the increase of sales of the Maserati unit.
Two people that have knowledge of the situation, but declined to be named because they are not allowed to discuss unannounced plans, have said that Maserati would raise its production by around 20% by September, from 750 cars per day to 900.
The brand’s plant in the Turin suburb of Grugliasco would increase its output as the two people revealed the orders so far received would help the marque more than double its 2013 sales to around 40,000 units.
Fiat CEO Sergio Marchionne’s strategy for Europe involves both Maserati and Alfa Romeo brands moving to become rivals of high-end brands like BMW, Audi or Porsche. The Maserati brand had sales of 15,400 units in 2013, but so far in the first five months of the year it has already reached deliveries of 12,512 cars, buoyed by May’s sales of 3,068 units.
Via Automotive News Europe
by Aurel Niculescu
) - Wednesday, June 11th, 2014 - filed under Industry
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