Report – Ferrari Chairman thinks an electric supercar would be “obscene” image

Well known outspoken executive Sergio Marchionne – chief executive officer of Fiat Chrysler Automobiles and Chairman of Ferrari – hans’t got the greatest opinion about the prospects of an electric Ferrari.

While McLaren is actively considering such a hypercar option, Marchionne, a declared non-supporter of electric cars is exceedingly unenthusiastic about the idea of having an all-electric Ferrari. “With Ferrari, it’s almost an obscene concept,” commented the manager on the sidelines of the ongoing Geneva Motor Show. Marchionne further states the prospects of an all-electric Ferrari aren’t great due to the fact that the Prancing Horse experience relies heavily on engine noise, among others. And almost silent powertrains will not represent a good investment for the exclusive badge, according to Marchionne. He even went on to exemplify how a recent ride in a Tesla Model S made him feel anxious due to the car’s quietness. “You’ll have to shoot me first,” Marchionne also added when asked about the idea of a future, autonomous Ferrari.

So, basically, Marchionne is ruling out the two technologies of the future that are thought by the major automotive minds to represent the next level for the industry. And the executive should now wonder why with such concepts he was unable to find a satisfactory partner to realize his dream of a more unified automotive industry. True, his position is also supported by others, with Porsche CEO Oliver Blume also saying that “one wants to drive a Porsche by oneself,” and the experience should come first, even before traits like connectivity.

Via Motor Authority