Fisker Automotive could have become an equally successful story if it followed the progress of Tesla Motors, but the electric car pioneer committed enough errors to get into bankruptcy.
From there, Chinese auto parts producer Wanxiang Group happily bought at a bargain the remaining assets of the defunct automaker and now plans to revive its only model – the Karma. According to people that have knowledge of the brand’s strategy, to speed up the relaunch process, the Karma hybrid luxury car will be offered with the same design as the one used in its last produced model year – 2012.
“It will have to be nearly identical to the 2012 model, or it would need to go through (safety) testing and certification again,” a source among Fisker’s suppliers said. “I don’t think they want to put a lot of engineering into it either, as well as probably use up some of the old parts that are in inventory.”
Before the company’s swift axing back in 2013, the fluid design and hybrid technology of the Fisker Karma became highly popular among early adopters – with a lot of them being well-known cinema or pop stars such as Leonardo DiCaprio and Justin Bieber.