Report – Ford could bring back the Ranger to the US, also revive the Bronco image

It appears the ongoing contract negotiations for the worker contracts between the second largest automaker and the UAW union also includes the revival of US sales for the midsized Ranger pickup truck.

The UAW wants the Ranger midsize pickup truck brought back to the US both in terms of sales and production to counter the success of the GM midsize pair (Chevrolet Colorado, GMC Canyon) reported Bloomberg via a source that had information about the ongoing negotiations. The automaker is mulling production of the Ranger, together with a revived Bronco sport utility vehicle at the Michigan Assembly Plant near Detroit as the assembly facility might otherwise reach a standstill once the manufacturing of the Focus and C-Max is ceased in 2018. The report also claims that Ford could revive the Bronco SUV for production at the factory – a government filling showed the carmaker has already filed for trademark rights on the Bronco name since February.

If approved – the idea still needs to go through Ford’s board of directors and get a positive vote from the union as well – the reintroduction of the Ranger would bring a smaller and more affordable F-150 pickup brethren – the US Ranger was last sold in the country back in 2011. The company uses the Ranger pickup for approximately 200 markets outside the US. The Ranger would have to fend off the competition represented by the newly reintroduced Chevrolet Colorado and GMC Canyon as well as the segment leader, Toyota’s Tacoma. The Bronco could come as a US version of the Everest, an Australian-designed, body-on-frame SUV that is built in Thailand and uses the same architecture as the Ranger.

Via Automotive News