Report – Ford could turn its Sync system from Microsoft to Blackberry image

As the No.2 US automaker still has trouble with its in-car entertainment technology, as customers complain the most about it, Ford’s next generation Sync could go the Blackberry way.

According to people with knowledge of the matter who talked to Bloomberg, Microsoft’s ominous Windows system could be dropped in favor of BlackBerry’s QNX. Speaking n condition of anonymity – as the matter has not been made public yet – the sources said QNX would allow Ford to improve the flexibility and speed of the next generation, while also cutting back on the licensing costs. At the moment, Ford already has more than 7 million cars with the current Sync entertainment system, that uses Microsoft’s Windows operating system to allow for voice-activated features like mobile-phone calls and music playback.

“We do not discuss details of our work with others or speculate on future products for competitive reasons,” said Susannah Wesley, a Ford spokeswoman.

The QNX software, which was developed by the QNX Software Systems and bought in 2010 by BlackBerry (named Research in Motion back then) for $200 million, is used in cars from Audi and BMW, but it’s also used to control nuclear-power plants and by the U.S. military for its unmanned aerial drones.

Via Bloomberg