The company recently advertised its plans to deliver “four new nameplates” in segments they currently have no representation and now we have some juicy details concerning the Blue Oval’s strategy.
Mark LaNeve, Ford’s vice president of marketing, sales, and service was present last week to deliver an opening speech for the automaker during the Chicago Auto Show: There are certain segments of the SUV and CUV market where we are not competing today, and Ford is a full-line manufacturer and we believe we should be competing in all the relevant segments,” the executive explained. The motivations behind the carmaker’s move can be explained swiftly: gas prices are believed to remain low, the emerging generation of customers will be looking more and more at crossovers and SUVs and Ford’s models are more and more fuel efficient so the US economy targets will be within reach. What we didn’t know until now was anything about these upcoming four nameplates that should be ready before the turn of the decade.
According to a recent report, the automaker is looking to add besides the Escape, Edge and Explorer (the current North American lineup doesn’t include the smallest of the models – the EcoSport, or at least not yet) a model in the “mini utility category”. It is also believed that Ford’s efficiency gains will also come courtesy of electrifying some of the current models – which is why the automaker said nameplates instead of all new vehicles when it announced the new SUV plans.