Apparently the new owner of the British exotic sports car brand is looking to make significant changes to the corporate policy – among them being the assembly being taken from Norfolk to China.
Lotus is yet another British brand that has not only lost its independence, but is also possibly losing its production heritage – the company has been making cars at home in the United Kingdom since 1952 – first in Hornsey, then Cheshunt, and now Norfolk. Under Geely’s new ownership though, with the Chinese manufacturer now assuming control with a 49.9 percent stake in Proton, production might be relocated from England to China. Geely CEO and billionaire Li Shufu’s top priority is to see Lotus in the white once more, the company was only this year making money for the first time in two decades.
The production relocation is of course part of a broader effort to lower production costs, and the same happened to Volvo recently which is now assembling the S90 in China since last year. Li added Proton and Lotus will seek “new technology trends,” including “electrification, vehicle lightweighting and artificial intelligence.” Geely is also looking to make Proton a might brand on the Southeast Asian market again, looking to deliveries of 3 million units by 2020.