Hyundai has only recently established its Genesis nameplate as a true luxury subbrand but it appears the company has big plans in store.
The South Korean automaker’s premium division has only presented two models – the G80 and G90 (three if we count the G90L, the long wheelbase version) so far, but it’s already reaching out to the stars. During the New York International Auto Show has introduced the namesake New York Concept that previews an all new model that will most likely enter the range as the G70 and go up against the likes of BMW’s 3 Series or the Audi A4. Now it is apparently mulling the idea of a halo car in the form of a supercar. The inception of the Genesis brand as a standalone marquee started just a few months back – in November 2015 – and since the two models presented have come to replace the Hyundai Equus (G80) and the Genesis (G90).
The man in charge of looking after Genesis designs, ex-Audi designer Peter Schreyer, has reportedly hinted a halo car is being optioned, though it will happen further down the line. Hyundai is looking first at the roster of performance models that will be wearing the “N” badge, but the executive did not confirm or deny the Genesis flagship would bear the same moniker. Meanwhile, Luc Donckerwolke, the design boss for both Hyundai and Genesis, has reportedly seemed enthused by the prospect of having a supercar acting out as the halo car for the group.