Report – GM sends Cadillac boss back to Washington image

According to a person with inside knowledge of the matter, General Motors aims to get its global Cadillac chief back to its former lobbying job in Washington.

The move is dictated by the scandal the company is facing in relation to its poor handling of the defective ignition switch recall – which was linked to at least 13 deaths and forced GM to call back 2.6 million cars.

Last month, GM’s CEO Mary Barra sent Robert Ferguson – senior vice president for Cadillac’s worldwide operations since late 2012 – back to Washington to aide in the crisis response – as lawsuits threaten to dent both the image and finances of the company.

“We are drawing people from all parts of our business to help guide our response to the current recall,” GM spokesman Greg Martin said. “Bob is a part of this team and is helping lead our communications and government relations response to the recall.”

The Wall Street Journal previously reported the Washington switch could be permanent and that Barra aimed to handle Ferguson’s Cadillac duties to Uwe Ellinghaus, the brand’s marketing boss and a former executive with Germany’s BMW. Ferguson was previously vice president for global public policy – directing GM’s federal, state and international government relations and public policy.

Via Reuters