Report – Google could nail another auto partner – South Korea’s Hyundai image

The Internet search giant has its own division working on autonomous cars, but it has recently shown willingness to partner with the classic automakers – namely FCA – to produce driverless vehicles.

Now there’s a new report talking about South Korea’s Hyundai looking to hook up with Google as well – though it’s still not clear enough if the carmaker wants in on the self-driving technology or is looking to solidify its infotainment segment. In the end we’ll see following an official announcement what Hyundai and Google might be considering – if they indeed enter a strategic partnership. Apparently, Hyundai Motor President Jeong Jin Haeng talked to media and said the groups “have some common areas that may require cooperation.” This sounds pretty vague – but we can reason to autonomous technology since Hyundai hasn’t been developing it on its own. This remains to be seen if it happens since Google already partnered with FCA to build Pacifica self-driving minivans.

There could be enough room if Google negotiated a non-exclusive deal, as a few months back Google’s autonomous car project boss John Krafcik said “we’re still talking to a lot of different automakers.” By the way, the Google executive is a former CEO of Hyundai Motor America so the cooperation between the two already has a solid foundation. Hyundia may also want to further explore infotainment options with Google – the South Koreans were quick to embrace the Android Auto and Apple CarPlay systems.

Via Bloomberg