Chinese automaker Great Wall Motor Co., which is specialized in all things trucks and SUVs, is seemingly looking to become the world’s biggest SUV company – and reportedly wants Jeep’s help with that.
According to a recent report, the company is actively interested in acquiring the Jeep marque from Fiat Chrysler Automobiles – which has been rumored often this past few weeks about a possible whole or part-per-part sale. Apparently, officials from the Chinese maker have already started a strategic approach towards FCA to see if they can broker a deal. It’s interesting to note they only want Jeep – thus letting FCA keep the rest of its brands, such as Fiat, Chrysler, Dodge and Ram. Fiat Chrysler has so far revealed it’s mulling a split from the main company for Alfa Romeo and Maserati much like it did with Ferrari.
According to the report, Great Wall President Wang Fengying, one of the most powerful women in Asia, has seemingly confirmed the company’s interest in acquiring Jeep and is now “connecting with FCA” to start discussions. Specialists consider Jeep as the most valuable brand in FCA’s portfolio right now – and it may be worth more on its own than the whole group. “We are deeply interested in the Jeep brand and have paid close attention to it for a long time,” adds a spokesperson for Great Wall. “Our strategic goal is to become the world’s largest SUV maker. Acquiring Jeep, a global SUV brand, would enable us to achieve our goal sooner and better.”