Report – Jaguar Land Rover might be shopping for a premium brand image

This year, Jaguar Land Rover is looking to break its previous sales record – while owner Tata Motors has been positively amassing no less than $6.1 billion in cash and equivalents, meaning it will allegedly offer full cooperation to the British brand if the latter wants to go out shopping.

According to a new report, JLR may be looking to purchase another luxury brand in a bid to surpass its wildest expectations and take annual deliveries well beyond the one million deliveries mark. The company is apparently holding internal meetings to assess the opportunity to bid for a new brand or brands – and we might tie this idea to the recent reports of Fiat Chrysler Automobiles looking to part ways through a spin off with its premium brands Maserati and Alfa Romeo, making them potential prime candidates for an acquisition.

The report goes on saying that JLR wants to continue its growth in order to remain competitive in the premium field, and has recently experimented with interesting directions. For example, in June they announced a partnership with ride-sharing service Lyft in America that also included a $25 million investment. Jaguar is also branching out towards the electric sector with the introduction of the I-PACE electric-powered crossover in 2018, and is apparently also interested in delivering the next generation F-Type as a hybrid.

Via Automotive News