The brand has a practical and elegant family hauler in the 2018 Jaguar XF Sportbrake, but it seems the world is particularly tough on station wagons these days – you know, because crossovers.
According to Ian Callum, design director at Jaguar, although imbued with a modern design language and filled with the company’s latest technologies, the XF Sportbrake is a “very difficult” business case, because the wagon segment is “clearly quite challenging” in itself, so there’s no chance a smaller, thus less profitable model – such as the XE Sportbrake, to appear anytime soon. “The Sportbrake market is fairly static,” Callum commented during a recent interview. “From a business point of view, an XE Sportbrake is not an easy car to make happen. And it would be very challenging pricing for an XE [version].”
Compact premium wagons in Europe are of course dominated by the German triumvirate – BMW 3 Series Touring, Mercedes-Benz C-Class Estate, and Audi A4 Avant, so an entirely new entry would be hard to “spot”. Jaguar is also looking at the popular SUV market, where it’s just introducing the all-new first ever E-Pace crossover, and it’s soon going to follow with the all-electric I-Pace. We’re also pretty sure the automaker will add a third member to the classic SUV family, to go alongside the F-Pace and E-Pace – but the company isn’t really revealing any details for now.