Report – Jaguar XK not getting a new generation image

The Jaguar XK has been reportedly axed – and the situation is pretty simple to understand: the model clashes with the F-Type coupe and convertible.

According to Jaguar Land Rover North America chief executive officer Joe Eberhardt, who was interviewed recently, the XK has no room inside Jaguar’s lineup because of the success of the F-Type coupe and roadster. As the executive commented, the follow-up to the XK would have needed to cost at least $125,000 to set it apart and that would have considerably limited its appeal so the business case become unviable. The other issue is that Jaguar’s XK would have grown upscale to rival more prestigious and exotic competitors so the British automaker decided to simply stop building it instead of losing money and prestige to other brands.

The Jaguar XK was last seen in dealerships back in 2014 when a “Final Fifty Edition” appeared based on the XKR high-performance version. That special series used an Ultimate Black exterior with an aerodynamic body kit, a XKR-S GT hood, and also came with 20-inch forged alloy wheels. The power under the hood was a respectable 510 horsepower and 461 pound-feet of torque thanks to the supercharged 5.0-liter V8 engine and enabled a 60 mph sprint in 4.6 seconds on its way to the maximum speed of 174 mph. Now in comparison the newest F-Type, the SVR is priced from $125,950 and uses a supercharged 5.0-liter V8 engine to provide 575 hp and 516 lb-ft of torque.

Via Car & Driver