There’s one segment that bodes well today with the US motorists – the truck/utility sector – and it appears that FCA’s Jeep is finally coming to grips with the fact it also needs a pickup truck in its range.
Fiat Chrysler Automobiles chief executive officer Sergio Marchionne has been an outspoken character at this year’s Detroit auto show – as he always likes to indulge in the spotlight – but has also come up with crucial bits of information while engaging the audience with its usual display of cardigans. It appears the CEO has decided to confirm the flying rumors that FCA’s flagship brand – Jeep – would indeed be producing a Wrangler-based pickup truck. The marquee has been very successful at delivering record sales while being a niche offering in earnest, but it now aims to snatch an even bigger piece of the pie and having a Wrangler-based pickup will not trample on Ram’s territory. Marchionne added the new truck would be assembled in Toledo, Ohio together with the upcoming next generation Jeep Wrangler. The latter is not expected until the latter part of next year, so fans should be in for the long haul if they are seriously considering buying the pickup version.
And here’s hoping that Jeep doesn’t have a change of heart along the way after seriously trolling us for years with Wrangler-based pickup concepts over the years – and by the way anyone who knows Jeep history already knows the automaker has a tradition building great small trucks. And a related bit of info also concerns the other end of the range ladder where Jeep is expected to reiterate the Grand Wagoneer name and deliver a flagship three-row full-size SUV.