The South Korean automaker is preparing to unleash a complete attack on the eco front, with the brand rumored to try and lift sales with the introduction of no less than 14 new alternatively fuelled models.
The crucial campaign of alternative-fuel vehicle introductions will spawn over the next four years a total of 14 new vehicles. “By 2020, Kia will offer 14 alternative-fuel vehicles globally. They will include EVs, hybrids and plug-in hybrids, as well as a fuel cell model,” has reportedly said Michael Cole, Kia’s European chief. A hybrid Optima wagon is coming out soon, a plug in version of the Niro is also in the cards, set to join the already introduced Niro hybrid, Soul EV and hybrid Optima sedan. Cole added a fuel cell Kia shouldn’t be expected though until “around 2020”.
The executive has also apparently confirmed the company’s development process of a new small crossover to enter the Nissan Juke territory – but the company is also catering for enthusiast drivers with the launch of the brand’s first dedicated sports model, the production version of the 2011 GT concept that should be out and about in 2017. “The sports car is a halo model,” said Cole. “It’s sporty, a modern design and has better dynamics. Now is the time for a GT from Kia, because it’s credible.” Meanwhile, the key sales driver will of course be the new small crossover, with the company looking for half a million deliveries per year in Europe by 2018.