Report – Lamborghini is not giving up on us humans image

The Italian supercar maker is breaking new grounds in expanding its model range with the arrival of the Urus SUV – a spiritual successor to the LM002 – and it’s even going to offer a plug-in hybrid derivative of the high-performance crossover.

But even when treading on uncharted terrain, the supercar maker is aiming to remain true to its core believes – putting the driver first instead of the machine. In a recent interview, Lamborghini’s research and development chief, Maurizio Reggiani, commented on the impending introduction of self-driving cars, revealing the company hasn’t made any plans for the introduction of an autonomous model in the near future. This is also doubled by the company’s recent reveal they’re also not going to produce a fully electric sports car in the foreseeable future.

“If you buy a Lamborghini, you buy it to have fun and enjoy the driving,” commented Reggiani in an interview on the sidelines of the recently concluded Frankfurt Auto Show. “If we’re talking real autonomous driving, I think we will be the last brand to offer it.” The Urus will carry a raft of safety features though, borrowed from other SUVs in the group – “We will have adaptive cruise control, we will have a camera, we will have lane-keeping systems,” continued Reggiani.