We saw this coming a mile away – since the parent company Fiat Chrysler Automobiles wasn’t taking care of the brand the usual way, presenting no new models for global markets.
Lancia has now retreated completely towards its home market, and although there’s no official word from the company headquarters, the brand’s sites in several European countries were shut down during this past weekend. “Thanks for your interest in Lancia. Already own a Lancia? Click here for after-sales service” – this is the message shown by all Lancia sites in Germany, France, The Netherlands, Spain, Switzerland, and other big European markets. FCA is also telling us to visit the pages of other brands from the group – such as Fiat, Alfa Romeo, and Jeep. Small markets such as Romania, Serbia, and Bulgaria there wasn’t even an official Lancia site.
Meanwhile at home everything is up and running, with a special offer ending May 31. We’re surely hoping this is not the very last chance to buy one of the brand’s cars, because it would be a shame to lose all of its heritage. For now we have no clear clues as to its future strategy so all cards are on the table. Dropping from legendary status to a one-model brand, Lancia was only selling the Fiat 500-based Ypsilon, which should be considered a “fashion city car.” Models from its portfolio – such as the Delta, Thema, and Voyager were retired in 2014 and 2015.