According to a recent report coming from British magazine Autocar, Jaguar Land Rover might be on its way to develop and market an all-electric Land Rover model, designed to tackle Tesla’s upcoming Model X crossover.
The British all-wheel drive specialist has taken notice of Tesla’s increased importance when it comes to the overall luxury car segment (mind that, not just the premium electric sector) and might consider delivering a response. According to the hints that Autocar give us, the batter-powered Range Rover model would not be just a variant of the flagship Range Rover. It would most likely be a low-roofed crossover-style model that would directly rival the Model X crossover Tesla has been planning to release in 2015.
Jaguar Land Rover group engineering director Wolfgang Ziebart supposedly hinted to the plans when discussing electric vehicles during an interview with an industry newspaper, with the executive saying that in his opinion the market was divided in two. One segment would cover smaller inner city vehicles and the other was a high-priced luxury model that would be a “second or third car for a wealthy family”. Of course, that particular segment is of JLR interest – with any EV definitely a large-sized model that would please US and Chinese clients. According to reports, the future model that would tackle the Tesla “threat” could be based on the upcoming Jaguar compact crossover (previewed by the C-X17 concept), as Land Rover design chief Gerry McGovern also hinted that the company plans to expand even further the Range Rover subbrand.