Since the Bentley Bentayga appeared, a whole new segment on the SUV market opened – ultra luxury crossovers with huge prices and good all-round characteristics both on and off-road.
But wait, that segment actually existed for years in the form of the Land Rover Range Rover. Now that Bentley has demonstrated how those exact qualities can actually command a much higher price Land Rover reportedly aims to follow suite, with the next generation Range Rover to feature an even pricier version. The Range Rover SVAutobiography has been out and about since last year as the most posh and pricey version of the SUV in history, but it appears the executives are thinking they can double on that with the next generation. During a recent interview, the company’s design director and chief creative officer Gerry McGovern commented on the upcoming Range Rover, claiming it could be positioned even higher up the ranks – with a coordinated price hike as the luxurious SUV “has no way reached its ceiling in terms of price.”
He added this is doable as they move the new Discovery upscale as well, so in order not to clash the models they would for sure need to position the Range Rover further up the market. Thus, if the move pans out, the next Range Rover could be pitted directly against the Bentley Bentayga and the soon to be released Rolls-Royce Cullinan. McGovern added a Range Rover with seven seats will not happen because it clashes with the Discovery, but the company still believes the Range Rover Sport can be had in a 5+2 configuration.