Report – Lexus could be ready to challenge the subcompact segment image

According to the latest rumors spinning in the auto industry mill, the latest Lexus concept – to be unveiled during the 2015 Geneva motor show – could preview a new product designed to compete with BMW’s Mini, the Audi A1 or Daimler’s smart forfour minicars.

Lexus announced and teased the unveiling of the LF-SA concept for the upcoming Geneva auto show – saying it will premiere it on March 3 – but refrained from giving any further details aside from the teaser picture which practically leaves everything in the doubt. Now, the reports pan the new model to be introduced in showrooms in 2018 as a more affordable alternative below the compact CT – the brand’s best-selling model on the European continent – and the production LF-SA would also come as an exclusive hybrid powertrain offering. Making a move into subcompact territory – a segment, which yields considerable sales in the European region – could be a key factor in Lexus’ plan to snatch market share form the larger German rivals.

Lexus – just like Infiniti actually – has failed to date to impress the European customers, who remain committed to the German luxury brands. Still, the Japanese brand has positive results to show for: last year it sold 31,079 autos in the EU and EFTA markets, jumping 30 percent from the figures recorded back in 2013, shows data from industry association ACEA. But the automaker has a decidedly modest market share o the continent – of just 0.2 percent – compared to Audi’s 5.6 percent, BMW’ 5.5% and Mercedes brand’s 5 percent.

Via Automotive News Europe