Mercedes-Benz is getting ready to follow the trend of ultra-luxury sport utility vehicles, alongside the Bentley, Rolls-Royce, Maserati and Land Rover brands – mulling the development of a Maybach crossover.
With the entire world succumbing to the pandemic of crossovers and SUVs, the last frontier has been reached – the utilitarian (in philosophy, mostly) vehicles have converted even the brands that stood as bastions of tradition and conservatism. Yes, now every luxury brand that has six-figure priced models is considering or already developing at least one crossover. So, it’s only natural that Mercedes-Benz’s own high-priced Maybach brand would also mull such a model. According to Autocar, during March’s Geneva motor show Dieter Zetsche, Daimler’s chief executive and the boss of the Mercedes-Benz Cars division hinted it was “a good idea” that an upcoming Mercedes-Maybach model would be a crossover. Additionally, sales and marketing chief Ola Kallenius added to the mix that existing Maybach and Pullman models could soon be complemented by a GLS-based ultra-luxury offering – though “the more likely scenario” would be to have the subbrand offering complete after Mercedes officially introduces the next generation GLS.
Mercedes would stand to lose nothing from such a daring move – the brand itself has seen tremendous growth for the SUV range and is moving to fill every gap – they recently presented during the 2015 Auto Shanghai motor show a concept that previews a future GLC Coupe model designed to fight the BMW X4.