The world’s third largest luxury automaker is ready to tackle a renaming strategy for its SUVs, aiming to signal their relationship to the connecting sedan.
As part of the plan, the medium-sized SUV should forego the M Class designation (which was a little confusing anyway, since Mercedes badged the models as “ML”) when the model receives a refresh in 2015. According to multiple sources from within the company, the new designation would become the GLE class. That mirrors the naming scheme introduced by the latest crossover – the very small GLA. The new crossover coupe version, already previewed by the Concept Coupe SUV revealed this April during the Beijing auto show, would also adopt the name – becoming the GLE Coupe.
According to the people that disclosed the strategy, the naming scheme will reflect the ties each SUV has with their closest sedan relative – for the small GLA it’s the A Class (well, actually, the CLA) and for the GLE it would be the E Class. The accompanying coupe-like versions would be sleeker, with a lower roofline, but won’t always adopt the traditional two-door body. Moving further along the renaming idea, most likely the next GLK SUV could be renamed the GLC, while the large GL-class full-size crossover would become the GLS class.
Via Automotive News Europe
by Aurel Niculescu
) - Friday, August 29th, 2014 - filed under Industry
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