Report – Mercedes-Benz might prepare green brand to fight BMW’s “i” image

According to Mercedes sales and marketing boss Ola Kallenius, who is seen by many specialists as the next CEO after Zetsche completes his current term, a new subbrand is being mulled as a BMW i fighter.

The executive said he personally likes the idea of a new subbrand at Mercedes that would focus on alternatively-powered vehicles, much the same way does the “i” at BMW. But before that idea becomes a reality he feels Mercedes has more work to do in terms of releasing even more plug-in hybrid and electric models before substantiating an entire subbrand. He also tipped us to three electric cars coming from Mercedes by the end of the year: an all new generation of the B-Class Electric Drive and two green models under the Smart brand. Also in the cards is a GLC F-Cell hydrogen powered SUV that should come next year and Källenius also added Mercedes will have a roster of ten plug-in hybrid vehicles by the start of next year.

Mercedes is looking today to invest most of its resources in such green vehicles and we can see a theoretical eco-minded subbrand is possible right away if it encompasses all these models. The Mercedes’ sales and marketing boss added this eco-friendly path will have an impact on the entirety of the company’s lineup. By the way, they may have to launch a “i” rival soon after BMW announced just days ago it will introduce a new electric flagship under the subbrand by 2021, when the company is also going to bring “the next generation of electro-mobility to the road.”