It’s only logical – since Rolls-Royce, Bentley, Lamborghini and other ultra-luxury producers are already doing it or officially planning – to have Mercedes-Maybach division cater to the people that can afford… pretty much everything.
Mercedes – after witnessing the sales disaster of the first attempt – allegedly has no plans to make Maybach an independent brand once more, even as speculation ran rampant following the introduction of the spectacular Vision 6 concept earlier this year. “There are currently no plans to have a pure Maybach brand, and there is no need,” commented global sales chief Matthias Luhrs in a recent interview. He added the long-wheelbase S-Class Maybach has already enjoyed a sizeable success, especially in China. He also hinted at what’s in store for the future of the subbrand.
Namely Maybach is now weighing the options for the next model after the limited-series Mercedes-Maybach S650 Cabriolet presented to the world during the Los Angeles Auto Show. For example, the most enticing idea is that Maybach is exploring the business case for an SUV. If the model gets the green light, and judging by the strategy of building on the basis of already existing models, we could be looking at a Maybach GLS. “A Maybach SUV is definitely one of lots of options, but we have no decision yet,” the manager stressed.