Report – Mercedes to use Mercedes-AMG branding for AMG Sport vehicles image

It appears that according to the latest report the second largest luxury automaker in the world, Mercedes-Benz, has decided it was time to adopt a simpler naming structure for the AMG models.

As such, the brand that recently took back one position back in terms of worldwide luxury sales – it was ranked third overall in 2014 and last year jumped ahead of archrival Audi – has reportedly decided to ax the AMG Sport moniker that has been used so far to adorn the versions that sit between the “mundane” models and their AMG lineup. The AMG Sport family has been short-lived as such, because it was first introduced at the end of 2014, looking to bring another set of wheels between the normal models and their high-performance classic AMG versions. It appears from now on the automaker would rename every performance model Mercedes-AMG. So the Mercedes C450 AMG Sport should be rebranded as the Mercedes-AMG C43 and the carmaker will also introduce an all new Mercedes-AMG E43 sometimes later this year.

The 43 moniker looks set to adorn a host of upcoming models, delivering power thanks to a 3.0-liter V6 biturbo engine and this one will fall in line with the 63 index – which is used to describe the models using the 4.0 V8 biturbo engine. The marquee has also said previously the SLC roadster – in lieu of the old SLK – would have its own SLC 43 model using the aforementioned 3.0 V6 biturbo. It comes with 362 horsepower and 384 pound-feet of torque and the 0-62 miles per hour (0-100 km/h) run will be delivered in 4.6 seconds.

Via Car&Driver