The British automaker now has “Superhero” models in its lineup – the current strategy is not to align with Marvel or DC – but have models that are acting as the main series.
The company’s chief Peter Schwartzenberg was the one who premiered the superhero idea, which saw Mini focus on core model lines and ditch some others – such as the Mini Coupe, Roadster and Paceman. The basic idea was to have just five “superhero” models that form the basis of the Mini lineup. The thing is we have yet to see all five models. We know four of them – and the latter is now being reported to be a fully electric car. Sebastian Mackensen, global head of Mini, has recently revealed the model will arrive soon – in 2019. “The electric car is not meant to just have an offering so you can say you have an electric car, but really nobody buys it. No, it’s a real car, and people will hopefully buy it,” he explained.
The executive though refrained from giving up too many details – though he said the model should help Mini return to record sales levels. The brand is in trouble in America for example – where its core focus on small vehicles clashes with the market’s tendency to shop crossovers and SUVs. This is why the new Countryman is their largest model ever built – and we’re betting the new EV is not going to be a production version of the Superleggera concept – a roadster.
Via Automotive News