Report – Mini ready to boost UK models image

While Mini is currently under German ownership, the brand doesn’t abandon its home market – planning to bring more models into local production.

Thanks to a £750 million investment effort by its parent – BMW AG – Mini’s Oxford plant will start producing more models on its lines over the next years. The new product architecture it’s based on could span as many as three new versions to be produced at the plant, according to Financial Times, which talked to people with knowledge on the matter.

“There are more vehicles coming here than just the hatchback,” said one of the people under condition of anonymity. “We are obviously looking at other models.”

“The company is building five derivates on the line. Four of these are old generation. We will not be a one-model plant in the future,” the second insider told Financial Times.

The person, with direct knowledge of Mini’s British plans also hinted the brand coming up with a new five-door version that is slotted to start assembly this year, followed by the new Clubman in 2015 and the convertible in 2016.

The Mini factory in Oxford is one of the best examples that show how the UK car industry managed to get back on its feet in the last few years. Previously owned by British Leyland and the MG Rover Group, companies viewed by many as the perfect example of the once moribund British auto industry, the factory now employs thousand of workers and is at the forefront of Mini’s growth plan.

Via Financial Times