According to people familiar to the Italian automaker’s plans, Fiat plans to collaborate with Mitsubishi and offer in its line-up a big pick-up truck designed for the European and Latin American regions.
Further on, the internal plans have been confirmed by a spokesman of the company talking to Automotive News Europe, with Fiat aiming to introduce in its line-up a model based on Mitsubishi’s L200. According to the sources, the new variant would not be integrated in the car business unit, but sold under the Fiat Professional brand since 2016, with the model being Fiat’s first body-on-frame pickup.
While in the European home region Fiat has so far lost in the last three years no less than 2.15 billion euros, Fiat Professional is seen by financial analysts as one of the factors that could contribute to the reversal of fortune, as the unit in the past decade has always brought between 200 and 300 million euros in annual operational profit.
Boosting the current line-up of Fiat Professional is crucial to CEO Sergio Marchionne’s plan for the commercial division, which should – under the recently unveiled five-years business plan – rise from sales of 431,000 units last year to north of 600,000 vehicles by 2018.
Via Automotive News Europe
by Aurel Niculescu
) - Monday, June 2nd, 2014 - filed under Fiat
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