/ Industry, Infiniti, News, Nissan / Report: Nissan considered shutting down Infiniti

Report: Nissan considered shutting down Infiniti

Linked In Share
Report: Nissan considered shutting down Infiniti

Although the Infiniti brand is 24-years-old it hasn’t been enjoying a success similar to Toyota’s Lexus brand.

According to Nissan executive vice president, Infiniti’s parent company judged its sales depending on volumes and paid little attention to develop products similar to those of German rivals. Sales were mediocre, and Nissan CEO Carlos Ghosn considered at one time killing the luxury brand.

“Very frankly, very candidly, we don’t need Infiniti, we just don’t need that brand. We don’t have to do Infiniti, you can cancel it if you want,” Palmer recalled a conversation with Ghosn in an interview with WardsAuto at the 2013 North American International Auto Show. However, Palmer saw a future for Infiniti, provided that Nissan would commit to doing things properly.

“Infiniti has nice premium cars, but frankly, they’re kind of discount. And we’ve been selling those cars over a period of 23 years with a Nissan-push mentality,” Palmer said. He added many luxury brands owned by volume manufacturers fall into that same trap, except one: Audi. The Ingolstadt-based automaker has maintained some autonomy, thus escaping any negative connotation from its association with midmarket Volkswagen.

This is what allowed Audi “to create a series of professionals that understand the premium market in a very premium way.” And for the same reason, Nissan hired former Audi of America boss Johan de Nysschen to turn around Infiniti.

by Dan Mihalascu (my Google+) - Wednesday, January 23rd, 2013 - filed under Industry, Infiniti, News, Nissan. Image credit: .
Linked In Share
Related Articles
Andy Palmer carlos ghosn Infiniti infiniti brand Johan de Nysschen luxury brands luxury cars Nissan shut down wards auto


Discuss: Report: Nissan considered shutting down Infiniti

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Test Drive: Peugeot 2008 1.6 e-HDI
Test Drive: Peugeot 2008 1.6 e-HDIThe small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being ...
FIA backtracks on car performance radio clampdown
FIA backtracks on car performance radio clampdownSep.19 (GMM/Inautonews.com) The FIA has backtracked over its total clampdown on "performance"-related radio communications in ...
Next-gen Mitsubishi L200 to be offered as a Fiat too
Next-gen Mitsubishi L200 to be offered as a Fiat tooMitsubishi and Fiat have signed a partnership which will lead to the development of a midsize pickup truck by the Italian based ...
Lamborghini Veneno Roadster is looking for a new owner
Lamborghini Veneno Roadster is looking for a new ownerThe last example of the Lamborghini Veneno Roadster is currently looking for a new owner who will have to pay 5,700,000 EUR ...
2015 Vencer Sarthe supercar officially unveiled
2015 Vencer Sarthe supercar officially unveiledThe 2015 Vencer Sarthe has been officially unveiled by the Dutch based automaker and the model in question will go on sale from ...
Ferrari 458 Italia gets crashed beyond recognition, kills occupants
Ferrari 458 Italia gets crashed beyond recognition, kills occupantsOne of the worst crashes of a Ferrari 458 Italia is coming from Germany where the supercar combined with excessive speed has ...
[VIDEO] Audi TT-S gets tested by Autocar
[VIDEO] Audi TT-S gets tested by AutocarAutocar’s Matt Prior has recently went for a spin in the hottest version of the new-gen TT, for the moment at least, the ...
Five amazing new car exhaust pipes
Five amazing new car exhaust pipesThe editors at cars.com decided it’s time to relax, lean back and… see some amazing tail ends of today’s great rides. Yes, ...
Teenager borrows neighbor’s Lamborghini, gets killed in test drive
Teenager borrows neighbor’s Lamborghini, gets killed in test driveAn 18-year old kid has tragically lost his life in a test drive with the neighbor’s Lamborghini. A short test drive of a ...
US: Uber service hit by “gratuity” surcharge lawsuit
US: Uber service hit by “gratuity” surcharge lawsuitThe nascent industry of smartphone services that allow users to call in for rides is fiercely battled across the US and Europe. ...
French consortium outs new mass-market electric charging stations
French consortium outs new mass-market electric charging stationsA group of French companies headed by construction concern Bouygues has announced it has developed a new charging system for ...
2017 Mercedes-Benz E-Class spied
2017 Mercedes-Benz E-Class spiedThe future generation of the Mercedes-Benz E-Class has started its tests at the company’s headquarters in Stuttgart, as our spy ...
US: executives of Japanese suppliers indicted in price-fixing probe
US: executives of Japanese suppliers indicted in price-fixing probeAccording to the US Department of Justice a federal grand jury in Detroit moved to indict seven executives at two Japanese auto ...
[VIDEO] Lamborghini Aventador sets fire to itself
[VIDEO] Lamborghini Aventador sets fire to itselfA Lamborghini Aventador has managed to spice up an Asian wedding by setting fire to itself. Even if you are used to seeing the ...
US: After Audi, Google and Mercedes-Benz ask California for autonomous driving permits
US: After Audi, Google and Mercedes-Benz ask California for autonomous driving permitsYesterday we told you that German luxury automaker Audi was the first company that received California’s new permits for ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Peugeot_2008_1
2015 Vencer Sarthe 1
ferrari 458 italia crash germany autobahn 1
chevrolet-corvette-z06-rear2015
lamborghini gallardo crash mount sinai 1
Spied 2016 Mercedes E-Class 001
ferrari fxx for sale dubai 1
Volkswagen Beetle GRC 1
Range Rover Evoque SW1 1
kia vehicles paris motor show 1
Scion x Riley Hawk Skate Tour xB
Volvo XC90 R-Design 1

More automotive from inautonews
The small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being tested in two other occasions. The coordinates remain the same though; the model needs to prove its prowess in the crowded scenery of the fastest-rising segment in ...
read more
Inautonews Editors Section
Test Drive: Peugeot 2008 1.6 e-HDI
Test Drive: Peugeot 2008 1.6 e-HDIThe small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being tested in two other ...
Top 10 Ferrari F1 drivers No.1 Michael Schumacher
Top 10 Ferrari F1 drivers No.1 Michael SchumacherThe greatest driver of the modern age and perhaps the most complete off all-time he rewrote all the conceivable records in such a dominant fashion ...
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: GM CNG vansThe North American based automotive giant General Motors has recently issued yet another recall, ... Recall roundup: Toyota vehicles for fire riskThe Japanese based automaker Toyota has recently issued a recall for several of its vehicles ...
Safety Section