For several days this month Opel will slow the production output of the Adam minicar and Corsa subcompact at its manufacturing facility in Eisenach, Germany.
After media reports announced that the production slowdown is due to faltering demand for the Adam model, the company defended the decision by saying the cuts were necessary because of reduced demand for cars in the winter months and the continuing economic struggle facing all carmakers in southern Europe.
“We are having some down days in October, mainly because of the Corsa production, a model which is in the later stages of its life cycle,” an Opel spokesman said, talking to Automotive News Europe.
According to the same spokesman, the Adam sales are “fine”. The model began local manufacturing in January and Opel has so far outed of the production line 41,000 units in the first seven months – although according to market researcher JATO Dynamics, Opel only sold 27,214 Adams in Europe in the same period.
The Adam is a key part of Opel’s strategy to reverse its declining sales through newly developed products in expanding segments. Opel also recently introduced the Mokka small SUV and Cascada mid-sized convertible to help win back customers.
Via Automotive News Europe