For several days this month Opel will reduce the production output of the Adam minicar and Corsa subcompact at its plant in Eisenach, Germany.
After media reports said the production reduction is due because of failing demand for the Adam model, the company defended the decision saying the cuts were due to reduced demand for cars in the winter months and the continuing economic problems facing all automakers in southern Europe.
“We are having some down days in October, mainly because of the Corsa production, a model which is in the later stages of its life cycle,” an Opel spokesman said, talking to Automotive News Europe.
According to the same spokesman, the Adam sales are “fine”. The model began production in January and Opel has so far manufactured 41,000 units in the first seven months – while according to market researcher JATO Dynamics, Opel sold 27,214 Adams in Europe.
The Adam is a key part of Opel’s plans to reverse its declining sales through fresh products in growth segments. Opel recently introduced the Mokka small SUV and Cascada mid-sized convertible to help win back customers.
Via Automotive News Europe
) - Thursday, October 3rd, 2013 - filed under Industry
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