The Italian design house is a proper legend in the automotive world but since it became a member of the Mahindra Group it surely looks ready to step into the XXI century.
While Pininfarina has been known as a staple of the coachbuilding sector, because of its financial woes it has now turned its attention towards more lucrative deals. For example, they were part of the Geneva and Auto Shanghai motor shows where they showcased not one but three electric concepts for a new startup coming all the way from Hong Kong and now they are looking towards another tie up. The company has allegedly signed a deal with Iran Khodro (IKCO), a once important manufacturer that now wants to become relevant again following its country’s exit from under a commercial interdiction.
Pininfarina and Iran Khodro are set to develop and produce a new architecture, costing about €70 million to develop – a modular chassis designed to be used in a variety of vehicles, as of now there are plans for four different models. The initial one will be a passenger car for the mid-size segment, taking the form of either a sedan or SUV. The deal between Pininfarina and IKCO is for three years, and includes the concept architecture, body design, and product development throughout virtual and physical validation.