After last month’s Beijing auto show unveiling of the Mercedes-Benz Concept Coupe SUV, yet another premium automaker is joining the fight to snatch the customer base of BMW’s X6 model.
According to people familiar with Porsche’s plans, the German automaker, a subsidiary of Volkswagen AG, will expand the current Cayenne SUV line-up to encompass a newly developed coupe-styled version.
BMW, which is preparing to son bring to market the second-generation of the sporty X6 SUV is facing increased competition – especially since Mercedes-Benz and Porsche are traditional rivals, with a huge brand recognition.
“We have been considering launching a more sporting derivative of the Cayenne for some time now,” a senior Porsche official told Autoweek. “The problem has been the production capacity at our Leipzig factory and the strong sales of the regular Cayenne.”
The new version retains the usual SUV set-up, with five-doors and a sloping roofline. Already, design proposals for the looks of the new model are at an advanced stage, with company execs planning the model for a 2018 scheduled introduction – joining the third-generation Cayenne. The model should be one of the seven new SUVs under developemnt that use a derivative of VW AG’s MLB platform – in development at Audi – which should also underpin the usual Cayenne, Volkswagen’s Touareg and Audi’s Q7 as well as the more upscale Bentley SUV, Lamborghini Urus and Audi Q8.
Via Automotive News Europe
by Aurel Niculescu
) - Wednesday, May 7th, 2014 - filed under Industry
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