Report: Porsche will delay entry-level roadster image

Porsche plans to delay the introduction of an entry-level roadster to its model lineup, as the automaker fears the car could affect the brand’s image.

Porsche CEO Matthias Mueller is not sure the car would be good for the brand, according to a report from German magazine Wirtschaftswoche. ”Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche,” Mueller was quoted as saying by the business paper on Sunday.

Back in February 2011, Mueller told Automotive News Europe that the company was considering a small mid-engine sports car as a possible successor to the legendary Porsche 550 of the 1950s. He added such a model could launch in 2014.

The small roadster, along with the upcoming Cajun compact SUV, is seen as an attempt to broaden the appeal of the luxury brand as it searches to increase its annual global sales to more than 200,000 units by 2018 from 118,867 in 2011. Mueller told Wirtschaftswoche that he forecasts annual sales of 50,000 for the Cajun, due to launch next year.

Mueller also said Porsche is considering launching a new sportscar positioned above the 911. The car would be priced at €300,000 – €400,000, compared with €250,000 for the 911 GT2 and €750,000 for the 918 Spyder.

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