Mike Manley, the man in charge of both the Jeep and Ram brands has recently commented on the latter’s plans, which include a possible return for the Dakota mid-size pickup nameplate.
Seeing a modern successor to the Dakota is not such a surprise considering the headwind caught by GM’s reintroduction of the Chevrolet Colorado / GMC Canyon that showed US manufacturers can be successful in the previously abandoned mid-size segment. “I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year,” commented the executive during a recent interview. With Fiat Chrysler Automobiles already having confirmed the return of Jeep with a Wrangler based pickup truck in the midsize segment, Manley still argued the sector now has enough growth to support two different models from the same group.
The executive added that no decision has been drawn yet, but having a base pickup offering would be crucial towards fulfilling an expansion strategy that includes international markets. “[The] Ram brand is known very well in Africa and the Middle East, and also [in] Latin America,” he added, outlining the possible directions for the planned expansion. The rumor mill has already looked at the possibilities and the most enticing would be to use the Fiat Toro and rebadge it – the latter is already being produced in Brazil to compete with models such as the Renault Duster Oroch. The model is out since 2015 and uses both petrol and diesel powertrains so it would offer good choices for an international Ram pickup.
Via The Detroit News