Report – Renault is looking to join the affordable electric car segment image

Not long ago the French automaker announced in a press release that Gilles Normand would become the new Senior Vice-President of the company’s Electric Vehicle unit starting next year.

This is of course news that wouldn’t get anyone excited, but as it turns out some of our press colleagues have the time and patience to read such press releases for any bit of interesting information – and as it turns out the statement also quickly makes notice of a new, and more importantly affordable, electric car. Since the news was buried in the release there isn’t anything else that we may call detailing, with the only mention being the fact that Renault has already embarked on the development process.

We’re just speculating here, but it may very well have to do with Renault-Nissan’s CEO Carlos Ghosn announcement made some time ago about the desire to work on a very cheap EV specifically for the Chinese market, where it could act as a revolutionary vehicle. The car would be something affordable according to any criteria – costing just $7,000 to $8,000 ahead of any local perks – and would be develop alongside Nissan. The latter already has the Venucia e30 there – actually a rebadged Nissan Leaf, but since it commands a hefty premium it’s a slow seller.

Via InsideEVs