Report – Rolls-Royce is thinking about an SUV image

According to a recent report involving the CEO of the company, the British luxury brand is now considering a true rival for Bentley’s upcoming SUV model.

Bentley will be launching its first-ever SUV in 2016 so BMW has apparently decided to make a competitor as part of Rolls-Royce’s lineup. In an interview during the 2013 IAA Frankfurt Motor Show, Torsten Mueller-Oetvoes, CEO of Rolls-Royce, told Automotive News the company is seriously considering an SUV to follow Bentley’s lead in the segment.

“We are intensively thinking about entering the SUV segment,” said Mueller-Oetvoes. “The SUV segment is very interesting,” he added. “It has been incredibly stable during the crisis, and I think a luxury niche will develop.”

Of course, a Rolls-Royce model in the segment would cost more than the first SUV from Volkswagen Group’s ultra-luxury Bentley brand, which will go on sale in 2016 and is set to cost about 180,000 euros ($240,000). Rolls-Royce’s cheapest cars sell for about 250,000 euros.

The ultra-luxury SUV segment is on the verge of getting crowded, as Jaguar has already previewed its upcoming crossover with the C-X17 concept. 2015 will be the year when Maserati will introduce the Levante, while Aston Martin’s Lagonda crossover could still happen in the years to come. In addition, let’s not forget about the Lamborghini Urus, which has been confirmed for a 2017 launch.

Via Automotive News